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trending now: it's couture & it's for everyone الهوت كوتور للجميع
image @schiaparelli After last summer’s edition for fall/winter ’20/21, Paris Haute Couture week for spring/summer ’21 goes all digital...

Susan Sabet


MOTHER’S DAY, THE ONLINE WAY
Everyone is looking for a meaningful gift to celebrate a special event like Mother’s Day. Due to the panic in the region over...

Susan Sabet


MEET THE 25 FTA FINALISTS
In its second edition, Fashion Trust Arabia, the foremost award in the Arab World for designers, founded in 2018 by Tania Fares and...

Susan Sabet


THE FINAL SHOWDOWN OF FASHION
As widely known, Paris is the capital of fashion and home of the biggest luxury labels such as Louis Vuitton, Dior and Chanel. The last...

Susan Sabet


MOTHER’S DAY THE AZZA FAHMY WAY
Luxury jewelry design house, Azza Fahmy welcomes Mother’s Day in time of the brand’s 50th anniversary. As she is celebrating a special...

Susan Sabet


THE HIDDEN GEM OF FASHION MONTH
The Italian capital has never been this influential with brands like Gucci, Fendi, Bottega Veneta and more on the top of the fashion food...

Susan Sabet


THE STREET STYLE EDIT
When the street is your runway, a bold self-expression is displayed. Everyone admires celebrity looks or fashion icons outfits and take...

Susan Sabet


BIG IN JAPAN
Yoshikimono has started 10 years ago as a cutting edge Japanese ‘’Kimonos’’ fashion brand created by the Japanese rock star Yoshiki. The...

Susan Sabet


A SAUDI STEPPING OUT AT LFW
Showing in London for the first time, the shoe designer Lulu Al-Hassan, founder and creative director of Lu Vixen luxury shoe brand...

Susan Sabet


THE GOOD & THE ODD FROM LONDON FASHION WEEK
As the fashion month has departed New York in favor to Europe, London fashion week has just come to an end with brands like Victoria...

Susan Sabet


ARAB DESIGNERS 2019 MOMENTS
This year many Arab designers have had some career defining moments with their designs making an appearance on the most famous red carpet...

Susan Sabet


THE 20 BEST RED CARPET LOOKS TO WELCOME 2020
We look back at the red carpet events of 2019. From the Golden Globe Awards in January, to the British Fashion Awards beginning of...

Susan Sabet


DIMA JEWELLERY 15 YEARS BASH
Cairo based, Palestinean jewellery designer Dima Rashid, celebrated her 15 years in business with a big bash! Adding glamour to the event...

Susan Sabet


PAYING TRIBUTE TO EMANUEL UNGARO
French fashion designer Emanuel Ungaro has died at age 86 in Paris. We pay tribute to the man who dared to be different, his work a...

Susan Sabet


CELEBRITIES IN YOUR HAND
Many renowned designers have muses that greatly influenced their brand, and some have been honored by having luxury bags designed or...

Susan Sabet


EXCLUSIVE ONLINE HOLIDAY SHOPPING
PASHION puts the focus on the exclusive capsule collections Egypt’s leading online shopping platform, Mitcha – has lined up for the...

Susan Sabet


‘CLASSIC BLUE’ IS THE NEW BLACK?
Pantone’s annual ‘color of the year’ reveal plays a big role in foreseeing trends in different aspects of the design industry,...

Susan Sabet


WHEN HOLLYWOOD COMES TO CAIRO
PASHION escorts Palestinian-Egyptian actress Yasmine Al Massri and Hollywood director and producer Brandt Andersen to the premiere of...

Susan Sabet


FASHION FOR RELIEF BACK AT LFW
Super model Naomi Campbell and a few of her famous friends staged the Fashion For Relief show this Saturday at London Fashion Week. The...

Susan Sabet


DUA SIGNS YSL FRAGRANCE DEAL.
Since her eponymous debut album in 2017, London-born Dua Lipa has been breaking records, becoming the most streamed female artist in the...

Susan Sabet
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