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THE HIDDEN GEM OF FASHION MONTH
The Italian capital has never been this influential with brands like Gucci, Fendi, Bottega Veneta and more on the top of the fashion food...

Susan Sabet


THE STREET STYLE EDIT
When the street is your runway, a bold self-expression is displayed. Everyone admires celebrity looks or fashion icons outfits and take...

Susan Sabet


BIG IN JAPAN
Yoshikimono has started 10 years ago as a cutting edge Japanese ‘’Kimonos’’ fashion brand created by the Japanese rock star Yoshiki. The...

Susan Sabet


A SAUDI STEPPING OUT AT LFW
Showing in London for the first time, the shoe designer Lulu Al-Hassan, founder and creative director of Lu Vixen luxury shoe brand...

Susan Sabet


THE GOOD & THE ODD FROM LONDON FASHION WEEK
As the fashion month has departed New York in favor to Europe, London fashion week has just come to an end with brands like Victoria...

Susan Sabet


AND THE WINNER IS…
Winner of the Inaugural Karl Lagerfeld Award for Innovation IWP, Emily Adams Bode was presented the Award at a ceremony during London...

Susan Sabet


THE NEW YORK FASHION WEEK 2020 ROUND-UP.
The new fall/winter 2020 trends season kicked off with New York fashion week on February 4th and ended last Wednesday with Marc Jacobs....

Susan Sabet


THE PERFECT VALENTINE’S BEAUTY LOOK
It doesn’t seem easy to prepare for a special night on Valentine’s Day as striving to look the best you can takes much of our time. Look...

Susan Sabet


FASHION STATEMENTS FOR A CAUSE
Natalie Portman, Spike Lee, Waad Al Kateab and more spoke their hearts out at the Oscars this year using their red carpet outfits....

Susan Sabet


OSCARS 2020 BEST AND WORST DRESSED CELEBRITIES
Hollywood’s biggest night, where the season of looking pretty and shiny is finally here and the red carpet unfolds for glamorous...

Susan Sabet


EGYPTIAN FASHION SAVES A HEART
For their Valentine’s campaign, Mitcha.com, the leading online shopping platform for Egyptian brands, teamed up with the Magdi Yacoub...

Susan Sabet


ARABIAN BEAUTY ON THE RISE
Undoubtedly there are so many cosmetic brands to choose from, those that have been around for very long and gained huge popularity. But...

Susan Sabet


PARIS HAUTE COUTURE SHOWDOWN
Elaborate gowns, beautiful people and no shortage of memorable moments at the Spring-Summer 2020 edition of Haute Couture Week in Paris....

Susan Sabet


NET-A-PORTER SUPPORTS ‘NEXT IN FASHION’
NEXT IN FASHION Leading shopping online platform Net-a-Porter teams up with one of our favorite online entertainment channels, Netflix...

Susan Sabet


THE 2020 GOLDEN GLOBES BEST FASHION MOMENTS
Award season has kicked off! The Golden Globe Award is the first of the big red carpet events of the year that gives us a showdown of...

Susan Sabet


ARAB DESIGNERS 2019 MOMENTS
This year many Arab designers have had some career defining moments with their designs making an appearance on the most famous red carpet...

Susan Sabet


THE 20 BEST RED CARPET LOOKS TO WELCOME 2020
We look back at the red carpet events of 2019. From the Golden Globe Awards in January, to the British Fashion Awards beginning of...

Susan Sabet


THE SECRET OF HERMES BY THE PYRAMIDS
On Saturday the 28th of December, Michael Coste, the External Relations Manager at French luxury house Hermes, visited the Great Pyramids...

Susan Sabet


DIMA JEWELLERY 15 YEARS BASH
Cairo based, Palestinean jewellery designer Dima Rashid, celebrated her 15 years in business with a big bash! Adding glamour to the event...

Susan Sabet


PAYING TRIBUTE TO EMANUEL UNGARO
French fashion designer Emanuel Ungaro has died at age 86 in Paris. We pay tribute to the man who dared to be different, his work a...

Susan Sabet
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